Calculate CPM rates for your advertising campaigns with our free online calculator. Perfect for marketers, advertisers, and businesses planning their media buying strategies.
Enter your campaign cost and impressions to calculate CPM rates
Follow these simple steps to calculate your cost per thousand impressions
Input the total amount spent on your advertising campaign in dollars.
Enter the total number of impressions your campaign received.
View your CPM rate and cost breakdowns for different impression volumes.
Professional-grade features for accurate advertising cost analysis
Get immediate CPM results with real-time calculation as you type your values.
All calculations are performed locally in your browser for complete privacy.
Calculate CPM, cost per 100, 10K, and 100K impressions simultaneously.
Works with all advertising platforms and campaign types worldwide.
Fully responsive design that works perfectly on all devices and screen sizes.
No registration, subscriptions, or hidden fees - completely free forever.
Understanding different CPM rates across various advertising platforms and industries
| Platform/Industry | Average CPM | Best For | Targeting Quality |
|---|---|---|---|
| Google Display Network | $0.50 - $4.00 | Brand awareness, remarketing | High |
| Facebook/Meta Ads | $1.00 - $10.00 | Social engagement, targeting | Very High |
| YouTube Ads | $2.00 - $8.00 | Video content, engagement | High |
Get answers to common questions about CPM calculation and advertising metrics
CPM (Cost Per Mille) is the cost for 1,000 ad impressions. It's calculated by dividing the total advertising cost by the number of impressions, then multiplying by 1,000.
CPM rates vary by industry, platform, and targeting. Generally, $1-$10 CPM is considered reasonable, but premium placements and targeted audiences can have higher rates.
CPM charges per 1,000 impressions, CPC (Cost Per Click) charges per click, and CPA (Cost Per Action) charges per conversion. CPM is best for brand awareness campaigns.
Yes, this CPM calculator works for any advertising platform including Google Ads, Facebook Ads, display networks, and traditional media advertising campaigns.
Improve CPM by optimizing targeting, using high-quality creatives, testing different ad formats, improving relevance scores, and choosing optimal bidding strategies.
Explore more marketing and financial calculators for comprehensive campaign analysis