Build trackable URLs with UTM parameters to measure marketing campaign effectiveness in Google Analytics. Create custom source, medium, campaign, term, and content parameters for accurate attribution and comprehensive traffic analysis.
Create trackable links for your marketing campaigns and analytics
Follow these simple steps to create trackable URLs for your marketing campaigns
Start with your destination URL where you want to drive traffic. This can be any page on your website or landing page.
Fill in source, medium, and campaign (required), plus optional term and content parameters for detailed tracking.
Copy the generated URL and use it in your marketing campaigns to track performance in Google Analytics.
Professional-grade features for marketers and growth teams
Support for all UTM parameters including source, medium, campaign, term, and content for comprehensive tracking.
Instantly generate trackable URLs with proper encoding and validation for immediate use in campaigns.
Generated URLs work seamlessly with Google Analytics, Adobe Analytics, and other tracking platforms.
Copy URLs directly or download campaign details for team collaboration and campaign management.
Automatic validation ensures your base URL is properly formatted before adding UTM parameters.
Built-in guidance for UTM parameter naming conventions and campaign tracking best practices.
Understanding each UTM parameter for effective campaign tracking
| Parameter | Required | Purpose | Examples |
|---|---|---|---|
| utm_source | Yes | Traffic source | google, facebook, newsletter |
| utm_medium | Yes | Marketing medium | cpc, email, social |
| utm_campaign | Yes | Campaign name | spring_sale, black_friday |
| utm_term | Optional | Paid keywords | running shoes, discount |
| utm_content | Optional | Ad content/variation | header_link, banner_ad |
Get answers to common questions about UTM parameters and campaign tracking
UTM parameters help track the effectiveness of marketing campaigns by identifying traffic sources in Google Analytics. They show which campaigns, sources, and mediums drive the most valuable traffic.
utm_source, utm_medium, and utm_campaign are required for proper tracking. utm_term and utm_content are optional but useful for detailed analysis of paid search and A/B testing.
Google Analytics automatically recognizes UTM parameters and categorizes traffic accordingly. You can view detailed reports in the Acquisition section to analyze campaign performance.
Yes! You can use any values that make sense for your tracking needs. Just be consistent with naming conventions to ensure accurate reporting and analysis.
UTM parameters don't directly impact SEO rankings, but they can help you track which content and campaigns drive the most valuable organic and paid traffic.
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